Interpersonal refers to the many applications and web sites in the social media ecosphere that allow us to communicate live in real time. We can communicate live through one-to-one, one-to-many, or many-to-many communication.
One-to-one communication includes Skype. Skype are low-cost calls that reach another person anywhere in the world at any time. Skype also provide inexpensive local, national, and international calls to phones and mobiles. One-to-many communication includes Twitter. Twitter is the most popular communication tool today as a microblogging platform. These Twitter messages of 140 characters or less are also delivered to anyone who has accepted to follow your messages. GoToMeeting is for any business a cost-effective, easy-to-use online meeting solution that improves productivity and sales. This is would be an example of a many-to-many form of communication. GTM’s web conferencing tool allows users to meet online rather than in a conference room.
The main advice of this chapter is to go explore with a lot of great social media applications that encourage communicate with your customers. This chapter put the levels of communication that are available. I feel, after reading this chapter, that all the information I want to find is right at my fingertips, I just have to go searching for it. Sites such as Facebook, MySpace and Twitter have reinvented interpersonal relationships for the digital age. Within these online communities, users share status updates, self-generated media, journal entries and other interpersonal communication. The purpose is to reinforce established friendships and form bonds with new friends. It’s interesting to see how interpersonal communication has changed with the boom of social media and these two have be able to merge to form a new kind of communication that reaches people around the world.
Do you use Skype? I love it. I think this chapter did a good job of kind-of pulling everything together and talking about one to one and one to many communications through social media. Back to the last chapter, it's all going to be mobile!
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