Online information is all about creating live content that uses Internet to distribute that content, leading to livecasting. Livecasting falls into two main categories of audio and video. The first groups to actually broadcast audio live over the Internet were existing commercial radio stations that were already producing audio content. The next step in Internet broadcasting was for individuals to take advantage of this new and free technology, so people began to create their own radio show content and transmitting it over the Internet from everywhere.
Livecasting was made possible by the evolution of smaller, lighter, more energy-efficient hardware, including portable laptops, longer-life batteries, and wireless Internet connections. There are many forms of livecasting such as the earliest form of webcasting or broadcasting video live over the Internet was called web conferencing. This particular method used conferencing software that connects two or more people or computers, giving them the ability to speak and see one another simultaneously. While a webcast takes place when a live broadcast or prerecorded media file is distributed over the Internet using streaming technology. Ustream won some acclaim during some recent political campaigns for its usefulness in campaigning allowing political candidates to address a larger number of voters’ political questions in real time. Livecasting would be beneficial if you wanted to build a community of trusted followers, or if you wished you your own talk radio or television show. If you discuss issues important to your prospects, this will really humanize your company and like other social media tools, it only takes a little creativity.
One of the most creative ways I think livecasting has been used is the example the book uses as well, the example of Justin.tv. Califorinan Justin Kan began streaming his life in a continuous, live video, giving the process the name lifecasting. He gained a lot of attention when he announced he would wear his webcam on 24/7, broadcasting his life live and nonstop. When I first learned about Justin last year I was so intrigued I went to his live broadcast, and then I followed up again today. As I am typing he is currently playing Starcraft and listening to classical music. From his site and the links that are attached to his site, it is clear that he greatly influence live broadcast with almost 3,000 live video broadcasts connected to his.
This is good: "Livecasting would be beneficial if you wanted to build a community of trusted followers, or if you wished you your own talk radio or television show. If you discuss issues important to your prospects, this will really humanize your company and like other social media tools, it only takes a little creativity." Yes. Think of all the ways you can offer opportunities for engagement with an organization by live-streaming.
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