Chapter 13

The common point that The Social Media Bible has been trying to get across is that social media is now. If you don’t embrace social media now, you never will for it is constantly changing. The book states this in the words “just do it!” Video sharing is the easiest and fastest way to start building our social media portfolio. Like much social media, uploading is free and it makes your message accessible to all of your prospects and customers.

The only prerequisite for uploading videos is that they need to be in digital format and not exceed the host’s maximum file size. Once you have gathered all of your videos in a digital format you can go to YouTube and start uploading. It’s that easy! Another advantage of post

Another form of file sharing for music, video, e-books, movies, software, and other digital data is known as peer-to-peer or P2P. P2P takes place when many computers on a network, connected through the Internet, all share digital data in the form of files. P2P was made most famous, when it argued that 87 percent of all music on Napster’s download servers was copyrighted. Because Napster allowed people to easily copy and distribute MP3 files between one another for free, it led the music industry to accuse Napster of huge copyright violations. Peer-to-peer and Napster technology allowed music fans to easily share with each other song files in any format.

Reading this chapter makes me realize that I have never fully utilized YouTube. I have been sort of invisible on YouTube, viewing video I wanted to view, but never commenting, forwarding, or tagging. I have posted videos promoting events from high school and college and wondered why they views weren’t as high as I wanted them to be. It was because I was not properly advertising and video sharing to YouTube’s maximum. This is probably along the lines of what some advertising companies are experiencing. You to do more than just create the video, you have to share it and put it in front of people so they have no choice but to click it! Video sharing in a great way to get your company and product names out there. The more “What’s in it for me?” value that the video has, the more it will be watched and passed along.