Microblogging lets those who participate create small, intimate communities that are centered on topics such as politics, technology, or medical issues. It lets your friends know where you are and what you are doing. It includes the ability to send messages, audio, video, and even attached files and can be as effortless as sending a text message from your cell phone to select group of friends. Microblogging began with the emergence of the web log or blog. People began to post more condensed, convenient, portable, personal versions of their conventional blog posts into microblogging. It is easier, faster, and immediately accessible.
One of the most popular microblogging, social networking services is Twitter which allows users to send and receive brief 140 characters or less text-based, micropost instant messages that are referred to as tweets. A positive advantage of Twitter is that if you feel that information on someone’s Twitter is irrelevant, you simply just “unfollow” them. The most common criticism of microblogging is the trivial nature and the mundane information of most posts. That’s way the ‘unfollow” button is so appealing.
While blogs are considered fairly simply to write and maintain, a two-sentence update is still easier than regular blogs. Microblogs are also significantly less complicated to digest than conventional blogs, especially when you are following several hundred or more twitters. But how are advertisers becoming profitable with microblogging sites? The main point is that it is free, but advertisers can’t reach everyone that they want. Tweeters have to choose that particular companies twitter and choose to “follow” them for their message to be delivered. Finding companies a profitable options on Twitter is something Twitter itself is still trying to manage.
I love microblogging! I get easily frustrated with blogging and with the emergence of Twitter, I discovered the convenience of microblogging. I am an offender of the mundane updates at times, but I think for companies or organizations such as Southwest Airlines and NASA that have embraced Twitter, it is important to have those trivial updates to maintain realness to your prospects. In my Twitter experience, consumers will “follow” who or what company they can relate to. A good balance of content and sincerity is important for a company wanting to take on a Twitter.
I'm glad you are using Twitter because I think future employers want people who are familiar with this channel. The next step for you would be figuring out how to use it to build a brand and build relationships with your audience. Asking questions, reTweeting, who you follow... all are important things to consider when you Tweet for an organization. But you understand the ease of using it -- and how powerful it is.
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