Historically, in-car audio programming has been the exclusive domain of radio, an industry that was built upon finding ways to entertain or inform and then sell stuff to a captive audience of drivers during the highly lucrative drive-time hours. But automakers today know that people bring iPods with them into their cars. How do you make podcasting apart of your business strategy?
Podcasting is an effective way for you and your business to be heard-to capture the valuable mindshare of customers, prospects, and employees. The more interesting you make your message, the more likely people are willing to hear it. Audio podcasting is a simpler (than video) expression of user-generate content, and all of the tools you to create your own audio podcast inside your computer. The essential tools that you need to create are your own audio podcast is a microphone, the free audio recording and editing software and your creative imagination.
Planning, recording, editing, and publishing all go into creating your own podcast. Gathering and importing information and then writing the script goes into planning. The script should include your introduction that may include a a verbal opening explaining who you are, what your subject matter is, and what you will be talking about. GarageBand is a get tool to get started with this. With recording it is important to create bullets about your main ideas and then speak spontaneously about that subject without being too rehearsed. Connect to your audio editing software, plug in your USB microphone and begin. Editing podcast will most likely be necessary which will including basic editing tools such as the ability to cut segments, mix tracks, convert formats, and spilt tracks. The final step is publishing. Podcasts are meant to be shared, to share thoughts and idea making this the most important step.
Special effects can enhance your podcasts. By adding a little creativity you can make your content exciting and entertaining. The easiest effect that you can enhance would be boosting the volume and the bass to add fullness to the podcast. You might need to install the proper software (such as GarageBand and Quicktime) as well as include the proper hardware (microphone, handset, recording docks, mixers, etc). Check and see what type of audio recording and editing software you have!
This chapter makes me feel excited that I could podcast from my house. At first, the audio recording details reminded me of my film major days and how much I disliked cutting and editing the audio at the beginning of my projects. I think it was because it was always the first step for me and it signaled the beginning of a long editing process, but this chapter made me see audio and podcasts in a different way. This chapter made me see audio podcasting as an easy, free and unique way to reach consumers. For me, it takes me a half hour drive to work, a half hour back. That is an hour of potential advertising that advertisers and companies could reach listeners and make an impact in a different way. This also applies to media buys and when media planners buy units of advertising. This chapter made it clear that radio drive times and podcasts are impactful in advertising. The more you podcast, the more quality content and contribution you will provide to your follower, listeners, and customers.
Do you listen to any podcasts now? I'm continually surprised that although people know what they are, they really aren't listening to them. (wish I had current data on who's listening, and to what) You're right in that they need to be informative or entertaining. And they're easy to do. If we were doing an in-class class, we would've actually done a podcast. It's just important to remember this tool is available, think about how you could use it professionally, particularly if you have useful or enjoyable audio content.
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